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Instagram: The New Look Of Business

Instagram: The New Look Of Business

Instagram has become a widely used social media outlet by millions of users in such a short period of time. Facebook has even paid a whopping one billion dollars to its owners in order to merge the two social media outlets together. It allows its users to capture the best moments in their lives and convey the images in the best quality by using a filter, focus, or a frame. Facebook users frequently update their Instagram with the latest pictures chronicling their lives and it is has swept the nation. As a matter of fact, it is my favorite app by far on my Android phone. The biggest impact that Instagram can have—because it is so popular—is on the Business world.  A business can advertise their products with not only the best possible images that technology can provide, but they can also show their products to a wide audience, an estimated 50 million users in 2012.

I like to think of Instagram has the hidden link between business and personal. With Instagram businesses can offer their customers a behind the scenes look into their everyday life. They may upload pictures of their last successful job, around the office or happy customers. They can use the pictures to promote their service, while creating a closer bond with it’s’ followers and customers. A brand can even use specific tags, or hashtags, to help their Instagram be discovered by new followers and potential customers. All they have to do is hashtag their area of expertise or the keywords that they want their images to be displayed under. This is a very effective for of completely free marketing.  As an example, a local coffee shop that uploads a picture of customers enjoying their favorite beverage may use tags such as latte, coffee lover, or even the name of their business.

With the onslaught of new Instagram users there has been a surge in related sites designed to let businesses, or just the average nerd, track all of their statistics and simplify the entire Instagram experience. Of this list of sites, I am going to talk about Statigram today. I use Statigram personally to view and like photos as well as, post comments. From here I can search for hashtags and users or follow/unfollow people. I am also able to track conversations and even direct message other users. Two of the best functions of the site are for promoting your page and create contest for your followers to join in on. Statigram gives you the ability to create a custom tab for your Facebook Fan Page or insert a widget into your blog or website.

Be sure to check out Instagram and join in the picture craze. For more information about the many uses of Statigram, go to While you are there be sure to check out some of todays newest uploads and hashtags. To help get you started, search for #SocialiteMomma. Feel free to like or comment when you find the most awesome person that you know. Until next time, Socialite Sandi ;  )








About the Author

About the Author: Hello, I am Socialite Sandi. I am a stay at home mom of two amazing boys. When I'm not fixing boo-boos and playing ninja turtles, I am working as a full time Social Media Manager. .

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  1. URL | June 20, 2013
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